Dr. George (Jorge) Monray, D.B.A., M.B.A., MCIM, Fellow GAFM
Executive Profile
Dr. George (Jorge) Monray is an international business strategist, professor, researcher, and executive consultant with more than 25 years of experience helping organizations improve strategic decision-making, market research, leadership effectiveness, international growth, and organizational performance.
His career uniquely combines executive leadership, international entrepreneurship, top-tier consulting, and university education. Before entering academia, he held management position at Hay Group (now Korn Ferry), where he specialized in marketing, corporate strategy, and human capital consulting for multinational organizations in Spain. This experience provides him with a practical understanding of how strategy, leadership, talent, and organizational design create competitive advantage.
Actually, as Founder and CEO of Econtime Human Capital and SAA Analytics, Dr. Monray advises organizations on the economic value of flexible work, and global professional competences. His past research has been mainly oriented to business strategy, market development, international business and human capital.
Throughout his international career he has founded and managed businesses in Europe and Southeast Asia while advising companies across manufacturing, consumer goods, technology, and international trade. His professional experience includes executive and consulting roles serving client organizations such as HP, YKK, Procter & Gamble, SC Johnson, Grifols, Unilever, Colgate-Palmolive, Cadbury Schweppes, Staedtler, YKK, Aviko, Kettal, Lippo Group among others.
Academic Leadership
Dr. Monray is Head of the Business and Economics Department at the Institute for American Universities (Barcelona Campus), where he lectures Microeconomics, International Business and Strategic Management, to students from leading U.S. universities such as Southern Methodist University (Dallas), University of Arizona or University of Nebraska at Lincoln . He has also taught MBA and executive programs at leading institutions including Swiss Business School, ESADE, Universitat Pompeu Fabra, ESIC, Universidad Autónoma de Barcelona, NIDA Business School (Thailand), Kasetsart University and UPH (Indonesia). His experience spans three continents.
Having completed IESE Business School's prestigious International Faculty Development Program, he specializes in highly interactive M.B.A teaching, executive education, case-method instruction, and leadership development.
Areas of Expertise
Corporate Strategy and Executive Decision-Making
Human Capital Strategy and Organizational Performance
Leadership Development and Executive Education
Workforce Flexibility and the Economic Value of Time
Business Growth and International Expansion
Research and Thought Leadership
Dr. Monray's research focuses today in helping organizations understand the relationship between economics, human capital, productivity, and competitive advantage. His recent work on the Economic Value of Personal Time (EVPT) is pioneering new approaches for measuring the financial impact of flexible work arrangements and employee well-being. He is the author of several books and peer-reviewed publications in international business, economics, corporate risk, and global competitiveness, with research indexed in Scopus, Web of Science, EconLit, SSRN, RePEc, and other international databases.
Value for Organizations
Dr. Monray helps organizations:
Design evidence-based HR and workforce strategies.
Improve leadership and executive decision-making.
Understand the financial impact of flexible work and employee value propositions.
Navigate international expansion and geopolitical uncertainty.
Develop international business strategies based on economic analysis.
Deliver executive education programs for senior managers and leadership teams.
Value for Universities
Universities benefit from Dr. Monray's unique combination of executive experience and academic leadership. He contributes by:
Developing internationally focused business curricula.
Teaching MBA, Ph.D., executive, undergraduate, and doctoral programs.
Building stronger university-industry partnerships.
Leading applied research with practical business impact.
Delivering executive education and corporate training.
Supporting institutional internationalization and academic excellence.
Education
Doctor of Business Administration (D.B.A.), Swiss Business School University of Applied Sciences Institute at Zurich.
Master in Business Administration (M.B.A), dual degree at Escuela de Administracion de Empresas (Barcelona, Spain) & Nottingham Trent University (U.K.)
International Faculty Development Program, IESE Business School (Barcelona, Spain)
Postgraduate Dip. in Research Methods Applied to Management and Business (University of Bradford, (U.K), and Postgraduate Dip. International Finance (Tech University).
Graduate DipM. The Chartered Institute of Marketing (U.K.)
Fellow, Global Academy of Finance and Management (GAFM)
Languages
English, Spanish, and Catalan (native); French; Thai.
Access to full CV here
